On October 28, 2003, Mark Zuckerberg created Facemash, described as the Harvard University version of Hot or Not. Facemash "used photos compiled from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the 'hotter' person".
The initial site generated 450 visitors and 22,000 photo-views in its first four hours. A few days later the Harvard administration shut down the site.
For SocialNetworkMash we have a created a tribute too / parody of FaceMash, that lets users choose which Social Networking site front pages are 'Hotter'.
Its the Elo system used in chess to rate players. The original facemash site used it so it seemed appropriate.
Because!
Consider it insurance against a sudden bandwidth bill.
What ad?
It wasn't intentional. The original idea for doing this came from a lot of people comparing a particular new website with a long standing one, but two sites would have made a poor mash.
The elo system was not designed for this, rating is unduly weighted in favour of more recent matches (As designed, in chess recent performance is more indicative than average performance). In all likelihood a fanboy of [other network] has spam voted and distorted the results, ignore it safe in the knowledge that you have the moral high ground.
Not until you said that! But there is all kinds of stuff like right to parody that in theory protects us and in reality counts for nothing if someone fires a live lawyer at us.
Game developers, from the UK. But that's not important right now.